In the case of the model of teaching and learning in higher education online, we can find parallels of actors in this process because the student has become aware of their need for quality learning and their ability to enforce standards appropriate to their needs, creating content for the group of students who share training with him. This leads him to become what we might call a “crosstudent”, beyond what would be the “prostudent” is already a student of online education.
Regarding the marketing process itself, the theory is based on communication strategies and traditional marketing, where consumers looked doomed to purchase, advertising and promotional activities. This traditional model “pushed” to the purchase, exposing the user to the persuasive content, beyond which it would receive. For years, media planning has been based on this model of exposure to the message receiver, whose effectiveness was measured based on a series of measurable impacts on the number of mass messages issued: this is part of the PUSH model. As for the educational context, it could be assimilated to traditional teaching environment where teachers “shed” knowledge through classes and lectures, where student participation is limited to just take notes and occasional doubts and solve spontaneously without prior preparation. The knowledge and teaching effectiveness is measured in the time of examination. The attention that puts student in the class depends on a predetermined schedule and binding, regardless of the degree of physical and mental capabilities at that time and day. Nor is a variable that can choose the format of the knowledge and the amount of it, since it is the teacher, or the academic institution, who limited the extent to concrete. Students acquire their learning in the best case, when reviewing the notes of the day or the tasks assigned by the teacher and, at the worst, just before the test. Teaching is what the author calls GIVE.
In strategic planning of media and marketing environment, today we find a further twist to this type of action. These allow the user to not only get the publicity, but this, by itself, look for information that is useful and it also becomes a personal experience, making the brand more than a service provider, that is, a provider of experiences. A model of marketing and communication is described as PULL. In the development of e-learning, or GET learning model, as described in this article, it favors a more flexible learning. Students take an active role in their learning process, not being passive recipients of information or knowledge. This gives them space in which their participation is vital (chats, discussion forums, email,…), also increases the possibility that they are themselves as to decide what, how and when want to study.